So in 2024, I left. I built something better. And The Magic Society Travel was born.

It’s not just a team of advisors—it’s a society of experience. Of empathy. Of people who’ve been there, who know what works, and who care deeply about getting it right.

Because your vacation shouldn’t feel like one more thing on your to-do list. It should feel like something you can exhale into.

And that’s what we’re here to create—with you, and for you.

I started planning Disney trips in my early 20s—not because it was trendy, but because I wanted to help people experience the same magic I’d felt… without the endless tabs, confusion, or decision fatigue.

For a while, I worked under someone else’s agency. But the more families I helped, the more I realized something was missing—not just in the way travel was booked, but in how travelers were treated.

I didn’t want to mass-market magic. I wanted to bring it back to the people. The moms doing it all. The families trying to make the most of their one big trip. The travelers who want ease, not overwhelm.

haley williams, Founder of The magic society

the story behind the society